CR R&D for promotional video

 To make the promotional video a success it is important to do the following:


  1. We should aim to think of it like a teaser and not go into full detail of the organisation. It helps spark the curiosity in the audience. 
  2. Make multiple versions for social media and a slightly longer one for the website. 

Things to tackle in the interview video:
  1. When was the charity established?
  2. why?
  3. what makes it different?
  4. testimonials from the artists and those in charge
  5. artwork
  6. testimonials from the participants (maybe)
Inspirations: 

Comments

Post a Comment

Popular posts from this blog

pre production ideas

  Method of Creating the Promo Video:   (for future videos as well)    1.       Find an interviewee. Ask them questions relating to their line of work and their relationship with creative response.  2.       While shooting follow the rule of thirds and make sure the interviewee is visible and audible while recording.  3.       For editing. Keep two variations of the video. One shorter one for social media and one longer one for youtube. Keep the overall aesthetic of the video the same so that viewers are not confused.  4.       Method. Bring clips of the interview on the timeline as the foundation or base of the video. To avoid jump cuts or to add more information to the video, add some images of creative response, some work or any stock images that relate to the conversation. Add music at a lower decibel so that it creates a nice ambiance without interfering with the interviewees voice.
Read more

Task 2 - Industry Based Project

  Task 2 Research similar charities and services (don’t like the word ‘competition’!) in the area and note the following:   Their tagline, slogan, brand mission, and value proposition. The marketing channels they use. What their customers say about them. Their voice and tone when they communicate. The visuals they use and whether their visual identity is consistent. The graphic in today’s presentation names some of these: Home Start, Oakleaf, Step By Step, Citizen’s Advice, The Vine, Sport In Mind, Space2Grow, Blooming Marvellous etc. Oakleaf ( Guildford )   Tagline/Slogan: Making Life Work with Mental Illness  Vision: " To improve the lives of people managing their mental health in Surrey while promoting awareness around the subject and reducing stigma." Mission Statement: " We work to foster confidence and reduce social isolation by actively training, engaging and supporting individuals with mental ill-health to empower them to participate as active members of society.
Read more