Task 3 - Industry Based Project

 Task 3

 

  • Is it consistent both online and offline?
  • Does it resonate with their audience?
  • Is the brand visually consistent (the same across all marketing channels)?
  • Is the brand messaging, behaviour, and voice consistent?



Creative Response is an organisation that helps their participants in dealing with their mental or physical disabilities. In terms of their online vs offline presence, there can be more consistency as that would help getting more people to know about them. With online branding, they do have a strong image, however, certain changes can be made to help the audience navigate through their digital platforms such as a cleaner and more organised website and more interactive posts and videos to gain attention. They do a lot of activities offline which can be better marketed online such as their seminars and volunteering programs. In the new digital age that we are now approaching, it is important to focus online as much as we focus offline.

As mentioned in the previous post, the charity has 3 major audiences ie the current and future participants, potentials sponsors and donors and mental health related communities such as psychiatrists and psychologists. While their online and offline presence resonates with the participants, more work can be done for it to attract the latter of the audience groups. Understanding that Creative Response uses art as a form of relief, the colour scheme of the platforms can be vibrant but to attract the more professional audiences it is important for the presence to also be more organised and professional. 

The brand is visually consistent through all marketing channels as all the posts are made the same through out with the same media files and captions. This applies to their online behaviour, tone and voice as well. 

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