Hafsa Saad Niaz

 

  Task 3   Is it consistent both online and offline? Does it resonate with their audience? Is the brand visually consistent (the same across all marketing channels)? Is the brand messaging, behaviour, and voice consistent? Creative Response is an organisation that helps their participants in dealing with their mental or physical disabilities. In terms of their online vs offline presence, there can be more consistency as that would help getting more people to know about them. With online branding, they do have a strong image, however, certain changes can be made to help the audience navigate through their digital platforms such as a cleaner and more organised website and more interactive posts and videos to gain attention. They do a lot of activities offline which can be better marketed online such as their seminars and volunteering programs. In the new digital age that we are now approaching, it is important to focus online as much as we focus offline. As mentioned in the previous post

  Task 2 Research similar charities and services (don’t like the word ‘competition’!) in the area and note the following:   Their tagline, slogan, brand mission, and value proposition. The marketing channels they use. What their customers say about them. Their voice and tone when they communicate. The visuals they use and whether their visual identity is consistent. The graphic in today’s presentation names some of these: Home Start, Oakleaf, Step By Step, Citizen’s Advice, The Vine, Sport In Mind, Space2Grow, Blooming Marvellous etc. Oakleaf ( Guildford )   Tagline/Slogan: Making Life Work with Mental Illness  Vision: " To improve the lives of people managing their mental health in Surrey while promoting awareness around the subject and reducing stigma." Mission Statement: " We work to foster confidence and reduce social isolation by actively training, engaging and supporting individuals with mental ill-health to empower them to participate as active members of society.

 Task 1 Why is the charity in business? What makes it different? Why should the target audience care about Creative Response? The charity is in business mainly because of the effect it has on its participants who have been there for various durations. The feedback and comments by the participants and their families are positive which helps lead this charity towards the success it is attempting to achieve.  Creative Response takes ethics and benefiting society seriously which is also another reason behind it staying in business. They are not licensed psychiatrists but that does not stop them from attempting to help those struggling with mental health, learning and physical disabilities through other means. It creates a safe haven for those who want to get away or in a way deal with the struggles that they may be facing.  Creative Response is different because of the means through which they attempt to help those who come to them. The said means are various forms of arts which include bu