CR R&D for promotional video
To make the promotional video a success it is important to do the following: We should aim to think of it like a teaser and not go into full detail of the organisation. It helps spark the curiosity in the audience. Make multiple versions for social media and a slightly longer one for the website. Things to tackle in the interview video: When was the charity established? why? what makes it different? testimonials from the artists and those in charge artwork testimonials from the participants (maybe) Inspirations: https://www.youtube.com/watch?v=MSPAsZ92N8k (Dar Ul Sukoon, Karachi) https://www.youtube.com/watch?v=bH9vq4l5kiw (Oakleaf, Guildford) https://www.youtube.com/watch?v=h7BuVZwI7Ls (Hunar Foundation, Karachi)